Dive-In

We immerse ourselves in the search for the best ingredients to fight rosacea—testing, refining, and perfecting every step—so you can finally find the relief your skin deserves. We combine dermatological research and consumers insights to create innovative and effective products.

Ingredient Curation

We understand your skin’s struggles because we live with rosacea. With meticulous care, we handpick ingredients that are calming, barrier-supporting, and free from irritation —ensuring that every component in our products is effective, safe and soothing for even the most reactive skin.

Prototype Experimentation

We bring our curated ingredients to life, developing prototypes that we tweak and test until they’re just right — ensuring that every formula we create is a potential solution for your rosacea.

Formulation Vetting

For rosacea-prone skin, every detail matters. We rigorously assess our formulations for stability, safety, and performance, confirming they maintain their efficacy and integrity over time to care for your skin.

Performance Tuning

We fine-tune these top formulations, perfecting their performance so that what you put on your skin isn’t just good—it’s the best it can be for you.

Test Drive

User Experience testing by our experts and community ensures these formulations don’t just work in the lab, but also in your everyday life, giving you confidence that our products will truly make a difference.

DeMay - Soothe Redness kit with three products - night moisturizer, day moisturizer and illuminating Peptide serum to help reduce facial redness (rosacea prone-skin) hydrating and protecting skin barrier

Ready for Runway

After passing our rigorous testing with flying colors, our final formulations are ready for you. We celebrate products designed to help you manage rosacea, allowing you to enjoy calm skin.